(ThePennyWatcher.com) – Let’s talk making money, and real ROI when it comes to a variety of daily businesses we are either directly or indirectly involved in every day of our lives.
The fact is we all have an email inbox that is filled with both needed items and complete crap that we delete. Some of the emails fall in between, with some brands or products we actually subscribed to at one time and welcome periodic updates.
And even sometimes we actually click on the latest promotions and purchase.
You will be surprised at how astronomically valuable and powerful good ol email marketing remains in the digital landscape. Unless your in the industry, it’s actually staggering.
What Is The ROI?
Most studies estimate the average ROI for email marketing to be between 36:1 and 42:1. This means that for every $1 spent on email marketing, entreprenuers and businesses can expect a return of $36 to $42!
So again, for just a single $1 invested in advertisements, you can make back $42 in return! Factors influencing ROI:
Of course this is not the case for every email operation. Industry and a variety of other factors play into this. While the ROI differs for email marketing can vary significantly across niches and verticals, the ones who abide by best practices and “do it right” the results are second to none.
Not surprisingly areas like Retail & eCommerce/consumer goods typically have the highest ROI, followed by technology, and other large websites that have a large database of email subscribers.
Think of some large well known websites that operate soley as destinations for news, or perhaps buying online products. The main focus of these operations is to drive traffic to their sites, gather emails, and then send those users either basic updates or specific promotions.
Building An Engaged Subscriber Base
When companies operating either one or multiple websites collecting emails, the next step comes down to building quality around those interested users.
Factors like:
Email List Quality:
Are you engaging with the poeple that gave you their email? Are you not letting it go stale? Do you remove users who no longer want to receive emails from you? All of these daily factors are crucial to a successful operation and healthy email list.
Email content:
Sending engaging and relevant email content is key to driving conversions and maximizing ROI. Many tools these businesses use allow you to use personalization and segmentation. This allows you to drill down to specific users and connect with them on a more personal level.
Automation:
All the current talk about modern day artificial intelligence is built into email tools as well. You can setup and utilize “email marketing automation” tools to streamline your campaigns and improve efficiency.
Many of the platforms on the market today vary in how they provide automation for their customers. Some are more basic yet still powerful, where others are very deeply integrated and a bit more complicated.
Email Remains King
Email marketing often outperforms other channels like social media advertising.
But if it was easy everyone would do it. It takes commitment just like any other business, but the fact remains it hold the #1 spot for making you some serious money if done right.
There are nationwide conferences that teach entrepreneurs how to build and make money off an email list, and plenty of email marketing platforms that are built to send millions of emails while maintaining industry practices.
Because once your in the inbox, it can be a gold mine.
